Mission
To strengthen communities by providing a trusted, transparent, and anonymous-yet-accountable platform where Canadians can connect, deliberate, and act together—locally, provincially, and nationally.
Values
- Transparency without Exposure – We illuminate issues without selling identities or data.
- Community First – Every feature must ultimately serve the real people and associations living in our communities.
- Trust through Design – We embed privacy, fairness, and openness into the infrastructure itself, not just the policy.
- Constructive Dialogue – We value diverse perspectives, but set clear boundaries to keep discussions respectful, inclusive, and productive.
- Actionable Engagement – Engagement should lead to real-world improvements, not just online chatter.
Objectives
- Empower Communities
- Provide free, public-facing community pages as a digital foundation.
- Equip associations and municipalities with tools that save them money and amplify their reach.
- Enable Safe Participation
- Offer anonymous but authenticated spaces where people can voice concerns without fear of retaliation.
- Screen for harmful disclosures while protecting freedom of expression.
- Build a Trusted Civic Ecosystem
- Create consistent, linked community structures across forums, projects, and voting mechanisms.
- Connect residents with nonprofits, businesses, and governments through structured data, not manipulative algorithms.
- Support Informed Decision-Making
- Provide aggregated, anonymized insights to communities, associations, and governments.
- Use feedback loops to surface sentiment, identify issues, and inform local decision-making.
- Sustainability & Growth
- Support the platform through transparent subscriptions and partnerships.
- Reinforce that CanuckDUCK is for Canada, by Canadians, and accountable to the public good.
Why We Are Doing This
- Current Problem: Canadians are asked for feedback only every four years, often in ways that ignore the deeper “why” behind the responses. Surveys, polls, and town halls tend to be shallow, transactional, and detached from lived experience.
- Our Response: CanuckDUCK creates continuous, structured feedback loops that allow communities to be heard, governments to understand context, and residents to engage meaningfully without sacrificing privacy.
- Ultimate Vision: A Canada where civic engagement is not a periodic obligation, but an ongoing, trusted, and empowering part of everyday life.