Sponsorship revenue is income municipalities receive from corporations or organizations in exchange for naming rights, advertising, or association with municipal facilities, events, or programs. Examples include arena naming rights (company names on recreation centres), transit advertising, event sponsorships (festivals, concerts), and program sponsorships (recreation programs, environmental initiatives). Sponsorship provides additional revenue beyond taxes and user fees while offering sponsors marketing exposure and community association. Sponsorship agreements specify terms including duration, payment amounts, naming and logo usage, and exclusivity provisions. Some residents question corporate influence over public facilities, while others welcome revenue that reduces tax burden. Municipalities develop sponsorship policies balancing revenue opportunities with community values.