Support refers to help services provided when users encounter problems or need assistance with products, services, or systems. Technical support helps with computer, software, and technology issues. Customer support addresses questions about services, accounts, and processes. Support channels include phone help desks, email, online chat, self-service knowledge bases, and in-person assistance. Government organizations provide support for their services—municipal 311 systems, provincial service centres, and federal Service Canada locations help citizens navigate government programs. Organizations measure support effectiveness through metrics like response time, resolution rates, and customer satisfaction. Good support reduces frustration, ensures services are accessible, and helps identify common problems that might indicate systemic issues.