Advertising rights refer to the authority to sell and display advertisements on specific properties or in particular locations. When municipalities sell advertising rights—for transit vehicles, street furniture, or municipal facilities—they're creating a revenue stream while also making decisions about what their public spaces will look like and what messages will be displayed. Advertising rights are often sold through long-term contracts with companies that specialize in outdoor advertising. The contracts specify where ads can be placed, what types of content are permitted, and how revenue is shared. This is an example of how governments can generate income from assets they already own.