Business-to-Consumer (B2C) refers to transactions where companies sell products or services directly to individual consumers for personal use. This includes retail stores, restaurants, streaming services, and e-commerce websites selling to the public. B2C businesses are highly visible in communities—the shops, services, and establishments residents interact with daily. Municipal economic development often focuses on attracting B2C businesses to commercial areas, as they provide services residents want while generating property and business taxes. The rise of online B2C commerce has created challenges for traditional retail districts.