Search Engine Optimization (SEO) refers to practices that help websites appear higher in search engine results, making them more visible to people searching for relevant information. SEO involves technical elements (site speed, mobile-friendliness, proper coding), content quality (relevant, well-written information), and authority signals (links from other reputable sites). Government websites benefit from SEO so citizens can easily find services, forms, and information through searches. Municipal websites optimized for SEO help residents find answers to questions about permits, programs, council meetings, and services without navigating complex site menus. Good SEO improves accessibility to public information.