Travel Alberta is the provincial tourism marketing organization responsible for promoting Alberta as a travel destination to visitors from other provinces and around the world. The organization markets Alberta's attractions including the Rocky Mountains, national parks, Calgary Stampede, Edmonton festivals, and diverse landscapes from prairies to badlands. Travel Alberta works with tourism operators, develops marketing campaigns, and provides visitor information to help tourists plan their trips. Tourism contributes billions of dollars to Alberta's economy and provides jobs in hospitality, recreation, and related sectors across the province.