NB Liquor (New Brunswick Liquor Corporation) is the provincial Crown corporation responsible for retail liquor sales in New Brunswick. The corporation operates government liquor stores, regulates beverage alcohol sales, and generates revenue for provincial coffers. NB Liquor sets prices, manages distribution, and enforces responsible service standards. Like other provinces with government liquor retail, New Brunswick uses this model to control alcohol availability while generating public revenue. Municipalities interact with NB Liquor through liquor licensing for establishments, land use approvals for retail locations, and addressing community impacts of alcohol sales and consumption.