Prince Edward Island's tourism industry is heavily influenced by the Anne of Green Gables books by Lucy Maud Montgomery, drawing hundreds of thousands of visitors annually to literary sites, the Green Gables farmhouse, and the island's scenic landscapes that inspired the stories. Published in 1908, the novels have been translated into numerous languages and adapted for stage, film, and television. Tourism based on Anne has particular appeal in Japan and other Asian markets. Municipal and provincial tourism strategies leverage this cultural heritage while developing additional attractions. The Anne brand demonstrates how cultural assets can drive regional tourism economies and shape community identity.