Ducklings - Business Model Canvas

Business Model Canvas for Ducklings

1. Customer Segments

  • Students (primarily K-12, potentially expanding to university level)
  • Educators & Schools (teachers, school administrators, and districts)
  • Parents & Guardians
  • Youth Organizations & Clubs
  • Government & Policy Makers (for insights on youth perspectives)
  • Educational Content Creators
  • Sponsors & Donors (corporate and nonprofit sponsors interested in youth engagement)
  • Simulation Enthusiasts (users interested in HederaLab and structured decision-making)

2. Value Propositions

  • Engaged Civic Learning – Provides an interactive space where youth can learn about governance, decision-making, and social issues.
  • Structured Educational Simulations – HederaLab allows students to experiment with policies, governance, and decision-making in a simulated environment.
  • Youth Voice in Decision-Making – The National Assembly allows youth to propose and vote on issues, with high-consensus votes potentially being visible in Consensus.
  • School & District-Level Representation – Students can be elected as representatives, reinforcing leadership and civic responsibility.
  • Educational Resources & Curriculum Integration – Schools can integrate Ducklings into social studies, civics, and leadership programs.
  • Gamification & Engagement – Incentivizes participation through structured debates, decision-making games, and recognition.
  • Safe & Structured Platform – Provides a secure environment with moderation and safeguards for youth participation.

3. Channels

  • Website (ducklings.canuckduck.ca) – Primary platform for engagement.
  • Schools & Teachers – Direct partnerships to integrate into classrooms.
  • Social Media & Educational Influencers – Awareness campaigns targeting students and educators.
  • Collaborations with Model UN & Youth Leadership Programs – Expanding reach through partnerships.
  • Email & Newsletter Updates – Engaging educators and parents with program developments.
  • In-Person & Virtual Events – Annual summits, National Assembly conferences, and guest speaker events.

4. Customer Relationships

  • Student Support Forums – Peer discussion boards to encourage engagement and knowledge sharing.
  • Educator & School Support – Dedicated resources for integrating Ducklings into schools.
  • Recognition & Rewards – Certificates, leaderboards, and awards for top contributors and representatives.
  • Community Moderation – Ensuring a safe, structured, and educationally sound environment.
  • Alumni Network – Encouraging long-term engagement for students who age out.

5. Revenue Streams

  • School & District Subscriptions – Paid access for advanced tools, deeper integrations, and dedicated school reports.
  • HederaLab Paid Tiers – Premium access to deeper simulation features and historical scenario modeling.
  • Sponsorships & Grants – Partnering with educational foundations and government programs.
  • Merchandise Sales – Branded items (clothing, accessories, digital collectibles).
  • Event Ticketing & Hosting – Hosting conferences, competitions, and leadership summits.
  • Corporate & Government Partnerships – Funding from organizations interested in youth civic engagement.
  • Premium Educational Resources – Selling or licensing structured lesson plans and curriculum-integrated materials.

6. Key Resources

  • Technical Infrastructure – Website, database, security measures, Hedera integration.
  • Educational Content & Curriculum – Guides, structured lesson plans, and case studies.
  • Moderation & Support Teams – To ensure a safe environment.
  • Community Engagement & Outreach – Building relationships with schools, educators, and students.
  • Strategic Partnerships – With education providers, NGOs, and government organizations.
  • Simulation & AI Capabilities – Running HederaLab simulations and automated educational interactions.

7. Key Activities

  • Content Development – Creating lesson plans, interactive materials, and structured civic simulations.
  • Technology Development – Maintaining the website, HederaLab, and integration with Canuckduck systems.
  • Community Engagement – Running school outreach programs, onboarding teachers, and engaging students.
  • Moderation & Safety – Ensuring a secure and structured environment for youth.
  • Event Hosting & Competitions – Organizing Model UN-style conferences and National Assembly activities.
  • Fundraising & Sponsorships – Securing partnerships and funding.

8. Key Partnerships

  • Schools, School Boards & Districts – To integrate Ducklings into educational programs.
  • Educational Institutions & Universities – Providing curriculum resources and research support.
  • Government Agencies & Nonprofits – Partnering on youth engagement initiatives.
  • Model UN & Youth Leadership Programs – Leveraging existing structures for governance simulations.
  • Hedera & Blockchain Organizations – Supporting simulation and blockchain-backed decision-making.
  • Corporate Sponsors & Grants – Funding from organizations supporting civic engagement and education.

9. Cost Structure

  • Web Hosting & Development – Ongoing technical costs for maintenance and updates.
  • Content Creation – Developing educational materials and interactive content.
  • Marketing & Outreach – Engaging schools, students, and educators.
  • Community Moderation & Support – Ensuring safety and structured interactions.
  • Legal & Compliance Costs – Youth data protection and content moderation requirements.
  • Event Organization – Costs associated with hosting virtual and in-person events.